SBI PO Marketing Awareness Quiz – Model Test Paper

SBI PO Exam 2016 Marketing Model Practice Questions

Good news for all the applicants who have filed an application form because Totalgovtjobs.in has come up with another SBI PO Study material as Marketing Model Practice Questions for SBI Probationary Officers (PO) Exam 2016. TotalGovtJobs.in is providing 50 important questions for State Bank of India PO Examination 2016. There is the high prospect to asking these questions in State Bank of India PO Exam 2016. We highly recommend SBI PO aspirants to go through SBI PO Marketing quiz in order to solve SBI PO Marketing questions Practice Test.

SBI PO Marketing Awareness Quiz

These questions are very useful so applicants may prepare for these. We have collected from so many sites and main its official site. Totalgovtjobs.in has discovered all these questions for you only. Now the SBI PO questions and answers time so applicants must read the questions very carefully.

SBI PO Marketing Awareness Model Test Paper

 

Q.1. Market expansion means-

(1) Hiring more staff

(2) Buying more products

(3) firing more staff

(4) Buying more companies

(5) None of these

 

Q.2. Effective marketing helps in-

(1) Developing new products

(2) Creating a competitive environment

(3) Building demand for product

(4) All of these

(5) None of these

 

Q.3. A good seller should have the following qualities-

(1) Developing the work

(2) Submissive

(3) Sympathy

(4) All of these

(5) None of these

 

Q.4. One of the following is a target for the marketing of internet banking-

(1) All the customers

(2) All the educated customers

(3) All the computer educated customers

(4) Only creditors

(5) None of these

 

Q.5. Planned cost service means-

(1) costly products

(2) extra profit on the same cost

(3) extra work by seller

(4) all of these

(5) None of these

 

Q.6. Rural marketing is not required because-

(1) Rural people do not understand marketing

(2) It is not practical from the cost point of view

(3) It is sheer wastage of time

(4) All of these

(5) None of these

 

Q.7. In Consumer behavior ‘Perception is a process through which-

(1) a consumer make ultimate purchasing

(2) a consumer is satisfied

(3) a consumer’s mind receives, organizes and interprets physical time

(4) Both 1 and 2

(5) All of the above

 

Q.8. Sale forecast implies-

(1) an estimate of the maximum possible sales opportunities present in a particular market segment.

(2) an estimate of sales, in physical units, in a future period

(3) Estimating the number of sales person required to sell a product.

(4) Both 1 and 2

(5) Neither 1 nor 2

 

Q.9. Advertising for…………. is not allowed on T.V.

(1) Liquor (2) Cigrattes

(3) Both 1 and 2 (4) Soaps

(5) None of these

 

Q.10. Entrepreneurs find direct marketing attractive because of –

(1) Investment is low

(2) It doesn’t required specialized skills

(3) Returns are quick

(4) All of above

(5) None of these

 

Q.11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-

(1) Quickest the best

(2) Instant service

(3) Service on time

(4) Timely effort

(5) Matter theory

 

Q.12. Demonstration is an exercises to-

(1) attractively pack and display the goods

(2) Prove the characteristic of the product

(3) Both 1 and 2

(4) Window shop

(5) Neither 1 nor 2

 

Q.13. In selling “Consumption” is the ultimate goal of the sales while a marketer-

(1) Identifies consumer needs and wants.

(2) Develop an appropriate product/service to attain customer satisfaction.

(3) Accomplish organizational goals through integrated marketing approach

(4) all of the above.

(5) None of these

 

Q.14. ‘Casual’ research is basically concerned with-

(1) Establishing cause and effort relationship

(2) Arriving at a forecast or prediction of interest.

(3) measuring and estimating the frequencies with which of things occur

(4) all of above

(5) None of these

 

Q.15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called-

(1) Brand goodwill method

(2) price premium method

(3) Production method

(3) Both 1 and 2

(4) Neither 1 nor 2

 

Q.16. Bank Marketing means-

(1) Selling of Banks

(2) Merger of Banks

(3) Selling bank’s products and services

(4) None of these

(5) All of these

 

Q.17. Credit cards are used for-

(1) Cash withdrawals

(2) Purchase of air tickets

(3) Purchase of consumable items from retail outlets

(4) all of these

(5) None of these

 

Q.18. Home loans are granted to-

(1) Individuals

(2) Institutions

(3) Builders

(4) all of these

(5) None of these

 

Q.19. ATMs are-

(1) Branches of Banks

(2) Manned counters of Banks

(3) Unmanned cash dispensers

(4) All of these

(5) None of these

 

Q.20. Relationship selling means-

(1) Preparing a list of relatives

(2) Cross selling

(3) Selling to relatives

(4) Selling to strangers

(5) Telemarketing

 

Q.21. Warehouse Management does not include –

(1) Space determination

(2) Stock layout

(3) Stock design

(4) Stock placement

(5) Order picking procedure

 

 

Q.22. A marketing technique where marketer plays a specific role in a particular segment is called –

(1) Mass Marketing

(2) Niche marketing

(3) Strategic Marketing

(4) Communication Marketing

(5) None of these

 

Q.23. Which among the following is not an example of convenience goods?

(1) Tea

(2) Newspaper

(3) Coffee

(4) Shirts

(5) None of these

 

Q.24. In Marketing Mix 4 P’s Imply –

(1) Product, Price, Place, Promotion

(2) Product, Price, Policy, Place

(3) Place, People, Product, Promotion

(4) All of the above

(5) None of these

 

Q.25. In Market segmentation which among the following is not an economic component-

(1) Age

(2) Gender

(3) Both 1 and 2

(4) Income level

(5) Taxes

 

Q.26. Which among the following is a feature of good forecasting method –

(1) Accuracy

(2) Simplicity

(3) Economy

(4) Availability

(5) All of these

 

Q.27. A person who ultimately determines any part or whole of the buying decision is called-

(1) Decider

(2) Buyer

(3) User

(4) Influencer

(5) None of these

 

Q.28. When a firm sells off part of its business to another it is called-

(1) Diversification

(2) Divestment

(3) Pruning

(4) Strategy

(5) Joint venture

 

Q.29. Buyer Resistance means –

(1) Buyers fighting with the salesman

(2) Reluctant salesman

(3) Indifferent Salesman

(4) Hesitant buyers

(5) None of these

 

Q.30. Digital Bank can be resorted through –

(1) Mobile phones

(2) Internal

(3) Telephones

(4) All of these

(5) None of these

 

Q.31. Cross selling is very effective in the sale of one of the following –

(1) Debit – Card

(2) Credit- Cards

(3) Internal- Banking

(4) Auto Loan

(5) All of these

 

Q.32. Target market for debit card is –

(1) All existing account holder

(2) All sales persons

(3) All NRI’s

(4) All HNI’s

(5) All of these

 

Q.33. SME means –

(1) Small and medium enterprises

(2) Small scale marketing entities

(3) Small & medium establishments

(4) None of these

 

Q.34. “Out-sourcing means service rendered by –

(1) Outside agencies

(2) Other departments of the company

(3) Employees other than the sales person

(4) Marketing department

(5) None of these

 

Q.35. Sales promotion involves, the incorrect option-

(1) Building product awareness

(2) Creating interest

(3) Providing Intonation

(4) Designing new product

(5) None of these

 

Q.36. DSA Means –

(1) District sales Authority

(2) Direct Selling Agent

(3) Distributor and Sales agent

(4) None of these

(5) All of these

 

Q.37. “Conversion” in sales language means –

(1) Converting a buyer into a seller

(2) Converting a seller into a buyer

(3) Converting a prospect into customer

(4) All of these

(5) None of these

 

Q.38. Bank Marketing is treated as –

(1) Transaction marketing

(2) Service marketing

(3) Indoor marketing

(4) all of these

(5) None of these

 

Q.39. Leads can be provided by –

(1) friends relatives

(2) Websites

(3) Directories

(4) All of these

(5) None of these

 

Q.40. Marketing is – Find the wrong option –

(1) an ancient concept

(2) a modern concept

(3) a continuous affair

(4) a team effort

(5) None of these

———————-

Q.41. Cross selling is very effective in the sale of one of the following –

(1) Debit – Card

(2) Credit- Cards

(3) Internal- Banking

(4) Auto Loan

(5) All of these

 

Q.42. Target market for debit card is –

(1) All existing account holder

(2) All sales persons

(3) All NRI’s

(4) All HNI’s

(5) All of these

 

Q.43. SME means –

(1) Small and medium enterprises

(2) Small scale marketing entities

(3) Small & medium establishments

(4) None of these

 

Q.44. “Out-sourcing means service rendered by –

(1) Outside agencies

(2) Other departments of the company

(3) Employees other than the sales person

(4) Marketing department

(5) None of these

 

Q.45. Sales promotion involves, the incorrect option-

(1) Building product awareness

(2) Creating interest

(3) Providing Intonation

(4) Designing new product

(5) None of these

 

Q.46. DSA Means –

(1) District sales Authority

(2) Direct Selling Agent

(3) Distributor and Sales agent

(4) None of these

(5) All of these

 

Q.47. “Conversion” in sales language means –

(1) Converting a buyer into a seller

(2) Converting a seller into a buyer

(3) Converting a prospect into customer

(4) All of these

(5) None of these

 

Q.48. Bank Marketing is treated as –

(1) Transaction marketing

(2) Service marketing

(3) Indoor marketing

(4) all of these

(5) None of these

 

Q.49. Leads can be provided by –

(1) friends relatives

(2) Websites

(3) Directories

(4) All of these

(5) None of these

 

Q.50. Marketing is – Find the wrong option –

(1) an ancient concept

(2) a modern concept

(3) a continuous affair

(4) a team effort

(5) None of these

You can check the SBI PO Marketing Awareness Answers or the questions asked in the setion above here:

Answers:

Q.1.(5)             Q.2.(4)             Q.3.(4)             Q.4.(3)             Q.5.(2)

Q.6.(5)             Q.7.(3)             Q.8.(4)             Q.9.(2)             Q.10.(4)

Q.11.(2)           Q.12.(2)           Q.13.(4)           Q.14.(1)           Q.15.(2)

Q.16.(3)           Q.17.(4)           Q.18.(1)           Q.19.(3)           Q.20.(2)

Q.21.(5)           Q.22.(2)           Q.23.(4)          Q.24.(1)           Q.25.(3)

Q.26.(5)          Q.27.(1)            Q.28.(2)         Q.29.(4)           Q.30.(4)

Q.31.(5)           Q.32.(1)           Q.33.(1)           Q.34.(1)           Q.35.(4)

Q.36.(2)           Q.37.(3)          Q.38.(2)           Q.39.(4)           Q.40.(1)

Q.41.(5)           Q.42.(1)           Q.43.(1)           Q.44.(1)           Q.45.(4)

Q.46.(2)           Q.47.(3)           Q.48.(2)           Q.49.(4)           Q.50.(1)

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